A jam featuring my disembodied hands, Digitakt, and an iPad running a bunch of Audio Damage Audio Units.

I Won’t Hire People Who Use Poor Grammar. Here’s Why.

“Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have.”

Fantastic piece. I’m often dumbfounded by how poorly people write. If someone interested in a job makes a typo or grammatical error in an inquiry email, NO HIRE. If there’s a single misplaced comma or misspelling on their résumé, NO HIRE. If I check out their twitter account and it’s full of ‘U’ for ‘you’ or other lazy writing, NO HIRE.

Somewhere, right now, someone is founding a company in your industry (and Facebook’s, and SAP’s, and Salesforce.com’s…) that is 100% focused on the personal device (“mobile”) experience. These companies will seem wrong-headed for their messianic zeal and focus… or at the very least like they’re just servicing a low-margin niche market. Meanwhile, you—the successful incumbent—will wisely tend the garden that made you successful. And when we look back in five years, that same laser focus, that same zeal, that same “niche thinking” will have been the competitive advantage that enabled some of those upstarts to utterly disrupt their field.